As October ends, Nigeria’s e‑commerce giants are launching their biggest discount campaigns, ushering in the 2025 Black Friday season with competitive offers and long sales windows. This year’s deals are not just about slashing prices—they’re about value, trust, and consistent savings. Below we break down what each major platform is offering and how you can shop smart.
1. Jiji’s “Deals Na Water” — Up to 85% Off
Jiji is kicking off its Black Friday campaign on November 1, and the sale runs through November 30. Dubbed “Deals Na Water”, the campaign promises discounts as high as 85% across key categories like phones, electronics, fashion and home furniture.
One of Jiji’s major differentiators this year is its emphasis on verified sellers—those with an ID badge to ensure authenticity and reduce risk for buyers. The platform is also curating a special Black Friday page that’s refreshed daily with new deals.
2. Jumia’s “Do Pass Yourself” — A Marathon of Deals
Jumia Nigeria’s 2025 campaign begins October 31 and runs through December 1. Named “Do Pass Yourself”, the format is structured more like a month-long festival than a single flash sale.
- Deepest discounts reserved for Fridays within the window
- Up to 80% off fashion
- Approx. 70% off on beauty products
- Around 40% off on high-demand electronics and appliances
- Free delivery on eligible orders above ₦20,000 via Jumia Express
3. Konga’s Return with “Yakata” & Digital Innovation
Konga is matching the momentum with its flagship Konga Yakata sale. The campaign kicks off November 1 and lasts the entire month. Konga stands out with early-bird offers, online + offline activations and incentives to use their wallet, KongaPay.
Highlights include:
- Early Bird Deals starting in late October
- Online + offline elements: flash sales, live auctions and city activations
- 10% instant discounts for KongaPay transactions
- Same-day delivery (KongaNow) in major cities
4. Other Retailers — Watch the Specialist Stores
Specialist tech retailers and supermarket chains often reveal deep discounts closer to the global Black Friday date in late November. If you’re looking for gadgets or large-appliance bargains, keep an eye on Shoprite, Spar, Slot and other established sellers for surprise flash deals.
How to Make the Most of Nigeria’s 2025 Black Friday
| Tip | Why it matters |
|---|---|
| Make a wish list now | Know what you want to avoid impulse buys. |
| Track current prices | Use price history tools or screenshots to spot true discounts. |
| Verify sellers | Prefer platforms' verified-badge sellers to reduce risk. |
| Watch timing | Platforms stagger discounts to keep shoppers engaged—Fridays often have deeper deals. |
| Use platform wallets | Wallet discounts like KongaPay's 10% can stack with other offers. |
| Check delivery terms | Free or same-day delivery can make or break the deal value. |
The 2025 Black Friday season in Nigeria is shaping up to be more competitive, strategic, and value-focused than ever. With Jumia, Jiji, and Konga stretching their discount windows and innovating around trust and convenience, shoppers will have more opportunities — and more noise — to navigate. Focus on priorities, compare prices, vet sellers and act when the value is real.