This review is based on a real-world test using similar content and traffic sources to compare direct-link monetization on both networks.
Quick Overview
When it comes to monetizing traffic with direct links, two names dominate conversations: Adsterra and PropellerAds. We ran a straightforward test—publishing comparable posts and attaching each network’s direct link—to see which one pays better.
My Experience with Adsterra Direct Link
Adding the Adsterra direct link to a new post yielded encouraging earnings right away. Tier 1 GEOs (United States, United Kingdom, Canada, etc.) generated strong results—even single impressions showed meaningful value in the dashboard.
Highlights
- Competitive CPMs for Tier 1 traffic
- Beginner-friendly dashboard with near real-time stats
- Multiple payouts: PayPal, WebMoney, Bitcoin, Paxum, bank transfer
What to watch
- Use careful frequency caps; aggressive formats can hurt UX
- Keep links clearly labeled to maintain trust and CTR
My Experience with PropellerAds Direct Link
Repeating the same process with PropellerAds produced lower earnings, even with Tier 1 traffic. eCPMs felt inconsistent, and the per-impression value was often negligible compared to Adsterra.
Where it can work
- Push/in-page push audiences
- Tier 2/3 GEOs in certain niches
- High-volume campaigns that tolerate experimentation
Limitations noticed
- Underwhelming direct-link CPMs for Tier 1 traffic
- Earnings variability across days and placements
Adsterra vs PropellerAds – Side-by-Side Comparison
| Feature / Metric | Adsterra Direct Link | PropellerAds Direct Link |
|---|---|---|
| Earnings (Tier 1) | High CPM, solid payout per impression | Low to inconsistent CPM in our test |
| Ease of Use | Simple dashboard, fast setup | Easy setup, fewer granular insights |
| Payment Methods | PayPal, WebMoney, BTC, Paxum, Bank | PayPal, WebMoney, Skrill, Crypto |
| Ad Formats | Direct links, popunders, banners, push | Direct links, popunders, push, interstitials |
| Best For | High-quality Tier 1 traffic, affiliates | Push audiences, Tier 2/3 GEOs |
Pros & Cons
Adsterra – Pros
- Stronger Tier 1 CPMs
- Diverse payout options and flexible thresholds
- Consistent reporting and stability
Adsterra – Cons
- Some formats (e.g., popunders) can annoy users if overused
PropellerAds – Pros
- Wide format range, especially push/in-page push
- Accessible onboarding for beginners
PropellerAds – Cons
- Direct-link monetization underperformed for Tier 1 in our test
- eCPM variability can complicate planning
Optimization Tips for Higher Earnings
- Segment by GEO: Serve different offers/links to Tier 1 vs Tier 2/3 audiences.
- Placement matters: Put direct links near intent-rich content (guides, tools, downloads).
- Cap frequency: Avoid intrusive experiences that hurt session depth and CTR.
- A/B test: Rotate link text, anchors, and adjacent CTAs weekly.
- Measure beyond clicks: Watch time on page, bounce rate, and exit pages to protect UX.
Disclosure: Results vary by niche, device mix, and traffic quality. Always test both networks on your own traffic.
Final Verdict
Based on multiple runs of the same test, Adsterra’s direct link consistently produced better earnings than PropellerAds for Tier 1 traffic. If your audience skews Tier 1, Adsterra is the safer bet. If you monetize push audiences or Tier 2/3 GEOs, PropellerAds can still be worth testing.
Have you tested both? Share your results in the comments. For more honest reviews and monetization tips, visit CredReviews.com.
Frequently Asked Questions
Which pays more for Tier 1 traffic?
In our hands-on test, Adsterra delivered higher CPMs and more reliable revenue for Tier 1 audiences than PropellerAds direct links.
Should beginners start with direct links?
Yes—direct links are quick to deploy. Then expand to in-page push, banners, and interstitials as you learn what your audience tolerates.
What about payment methods and thresholds?
Both networks support several options (PayPal, WebMoney, crypto, etc.). Check your dashboard for current thresholds and fees before scaling.
Author’s Note
This review reflects my experience and data from test posts during the same period and traffic mix. Your performance may differ based on niche, GEO, and placement strategy.
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